Independent schools think carefully about how they present themselves. From the prospectus and website to signage and uniforms, every choice helps build trust in a competitive sector.
Until now, the parent app has sat outside that experience. For many independent schools, the parent app is one of the most frequent points of contact with families. It’s where parents read notices, message teachers, report absences and pay for excursions. That’s why we built the Branded Parent App: to bring your school’s name, logo and colours into this everyday experience.
Families use the parent app regularly, making it one of your school’s most visible digital touchpoints.
The branded Parent App brings your school’s name, logo and colours to the Sentral for Parents experience, including in the App Store and Google Play. Families keep the same features and functionality; only the branding changes.
And the benefit is practical as well as visual. When a parent searches the app store, they look for their school’s name. A branded listing helps parents find the right app and download it with confidence. That removes friction at a crucial point in adoption.
Here’s the part we think matters most: the branded app isn’t a separate product with your school’s branding. It is the Sentral for Parents app, presented in your school’s identity.
That matters because of what it means over time. Every Sentral for Parents update and new feature reaches your branded app at the same time – because they’re one and the same. There’s no separate version to maintain, nothing to synchronise and no waiting to catch up.
The app families use stays up to date automatically, and keeps improving alongside everything else we build. That helps the app feel as current in its third year as it did on launch day.
Want to see how it works for your school? Talk to us today.
The Branded Parent App is a premium offering, best suited to schools where brand is a genuine competitive asset and parent engagement matters commercially. For independent schools with a distinct identity, it extends that identity to one of the most visible touchpoints they have.
If that sounds like your school, it’s a conversation worth having. Reach out to our team to talk about how the Branded Parent App could work for you.